Your clients understand AI. The thing that moves them to act is seeing it work.
What you've built
Three years of trust with German Mittelstand companies. You take management teams from "what is this technology?" to "here's our AI strategy, here's how we select use cases, here's how we enable the organization." That work is the foundation — the reason your clients are now confident enough to think bigger.
Some of them are ready for the next phase. They have the understanding. They trust you. What they need now is the experience of seeing AI do something real in their context — a prototype, a workshop, a working idea they helped create. That experience is what turns strategy into momentum.
Who we are
Goose Group is a small team that thinks like builders. We work as embedded AI partners for mid-market companies — generating ideas, creating prototypes, running workshops, and building production systems when the moment calls for it.
Alex Finnemore — Berlin. PhD Physics (Cambridge). Built and sold two consulting businesses. Ran enterprise partnerships across a 7,500-person agency. Leads strategy, discovery, and client relationships.
Mike Joyce — Amsterdam. Four years at AWS running an innovation incubator — AI programs for major enterprise accounts. Turns organizational curiosity into working prototypes and programs.
Pascal Staud — Düsseldorf. Native German speaker. Co-founded a global agency. Now leading AI-driven marketing transformation for major German brands. Leads client work in German while the full team supports.
Where this works together
As part of your team. You can deploy us to your clients as builders. We generate ideas, run workshops, create lightweight prototypes that make strategy tangible. Your clients get the experience of seeing something work in their context. You deliver something beyond education — and you stay the relationship.
Hackathon workshops. We've run sessions where mixed groups from several companies build with AI agents in a single day. Participants leave with a visceral understanding of what's possible — the kind of experience that changes how executives think about their next investment. We'd design and run these with you.
German-language delivery. Pascal leads in German. Your Mittelstand clients work in their own language with someone who understands their world. The international team — strategy, engineering, product thinking — supports from behind.
When something bigger emerges. Sometimes a prototype reveals a problem worth solving properly. We have a deep engineering partner — 135 people, 25 PhDs — focused on data pipelines and backend systems. Your clients can build internally or with us. Either way, you stay in the relationship.
Next step
A call with Pascal and Mike to talk through the workshop idea — or pick a client situation where we can be useful.
Alex Finnemore · alex@goosegroup.co
Mike Joyce · mike@goosegroup.co
Pascal Staud · pascal@goosegroup.co