From measurement framework to working intelligence rhythm.
Prepared for discussion with BRABUS.
Goose Group ยท June 2026
BRABUS and Franzisca have already defined the first KPI families, dashboard views, emotion clusters, product categories, creator logic, competitor comparisons, product-launch tracking, trendwatching, and Monday Morning Brief.
That list becomes the starting point. The first phase prioritizes it, tests it with real data, and turns it into decision support.
Brand attention, market momentum, and competitor movement for leadership decisions.
Creators, formats, timings, and collaborations that are actually useful.
Where BRABUS is gaining or losing attention against the chosen benchmark set.
A repeatable launch template for tracking signal, reaction, and action over time.
BRABUS already knows how to create desire. That instinct is the asset.
How do we turn the BRABUS measurement framework into a working intelligence rhythm that helps the team make better marketing decisions?
The clearest possible view of the agreed KPIs, dashboard views, competitors, products, creators, channels, and languages.
Why something moved, whether it matters, and what BRABUS should do next.
The dashboard views are useful when they connect measurement to decisions.
Each view should show what changed, why it changed, what deserves attention, and what BRABUS should do next.
A three-month marketing intelligence engagement.
3 months
EUR 20,000 / month
Monthly burn rate against agreed priorities
Usable first version by end of August, assuming timely access and clear prioritization
We work against the current BRABUS/Franzisca KPI and dashboard list, prioritized continuously with BRABUS.
Items can be added, removed, or reordered as the work shows what is highest value, where access is required, and what should stay manual for now.
Align on the first decisions the system must support, review the KPI/dashboard framework, confirm the first configuration, inspect source material, and produce the first brief before waiting for a full system.
Likely outputs: prioritized backlog, configuration map, first BRABUS emotion/desire model, first weekly intelligence brief, data/tool recommendations.
Build the first usable working views around the highest-value areas and test them with real examples.
Likely outputs: first dashboard-backed view or views, pilot Monday Morning Brief, competitor movement readout, creator watchlist, product-launch tracking template.
Evaluate which views, briefs, and intelligence outputs changed decisions, then improve the useful pieces and decide the next operating model.
Likely outputs: executive readout, operating-model recommendation, automation priorities, and roadmap to continue, narrow, expand, or pause.
Competitors, countries, languages, channels, product clusters, keyword sets, creator categories, and dashboard components.
Admiration, desire, aspiration, criticism, price shock, and hype, interpreted in the BRABUS context.
Prioritization support, working sessions, configuration, source-material review, intelligence briefs, monthly readouts, prototype or production-quality views, lightweight data/API/storage helpers, and recommendations on external listening tools where they already cover the need.
The first three months work through the agreed list in priority order: highest-value views, integrations, languages, exports, and automations first.
Software and automation are part of the service when they make the work more useful or repeatable.
BRABUS brings brand direction, source material, account access, launch priorities, creator/content workflow, and decision context.
Franzisca brings the existing concept, KPI and dashboard framework, relationship context, and project coordination as agreed with BRABUS.
Goose Group brings Alex, Mike, and Pascal: luxury/automotive marketing context, AI-native product judgment, workflow analysis, rapid artifact creation, lightweight build support, and operating rhythm.
EUR 20,000 per month for three months.
Monthly burn rate against agreed priorities. Third-party licenses, data, hosting, and API usage are pass-through costs approved before commitment.
Initial total: EUR 60,000.
Hold one working session with BRABUS, Franzisca, and Goose Group to turn the existing framework into a first-month plan.
Choose the first priority view.
Set the first four-week backlog from the KPI/dashboard list.
Confirm benchmark set, source material, and access.
Agree the Monday Morning Brief format and start the first intelligence cycle.