The people
Alex Finnemore
Berlin
PhD in Physics from Cambridge. Alex spent a decade building and selling custom software with Global 2000 customers, moving between product strategy, enterprise sales, partnerships, and delivery.
At TheoremOne and later Monks, he helped shape complex technology engagements, grow teams and accounts, and connect executive concerns to buildable product work. At Goose Group he focuses on opportunity framing, system design, commercial structure, and the tools that make senior judgment reusable.
South African. Studied at Stellenbosch and UCT before Cambridge. Also an artist through Living Matter Studio.
Mike Joyce
Amsterdam
Mike spent five years at AWS designing and running innovation work with strategic accounts. He worked across product, data, go-to-market, and technical teams to turn ambiguous business questions into experiments and investable product directions.
Before AWS, he led teams and implementation work at Citrusbyte and TheoremOne, including cloud-native operational systems. At Goose Group he focuses on workflow diagnosis, product strategy, facilitation, and making complex work legible enough to move.
His strength is pattern recognition: finding the operating problem underneath a vague concern and creating the smallest useful way to test it.
Together
We've seen how large agencies, enterprise technology programs, and global service organizations work. We've built software, run sales cycles, led teams, navigated enterprise complexity, and watched where scale helps and where it gets in the way.
Now we're building the company we want to work in: small, senior, directly involved with customers, and supported by the tools we build for ourselves. The goal is not to add layers. The goal is to give experienced partner-leaders enough operational leverage to help customers build real capability.